Press

Press

AND PICTURES

January 2018
One dream that uplifted a hundred others | Usha Varia | #SapnonKiUdaanPoorna
Usha’s story is one of humble beginnings. This daughter of a car mechanic from Bihar barely knew English when she stepped foot into the National Institute of Design. Today, she’s woven a name for herself as a textile designer of international acclaim and runs an NGO that empowers other women to weave happiness in their lives too.
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THE HINDU

December 2017
Craft, crochet and social change come together at Samoolam
Usha Prajapati often wakes up in the middle of the night to scribble in her diary. At Samoolam (Collective Roots), the NGO founded by her — to give creative and monitory support to over 200 underprivileged women — these scribbles become part of designs that find expression in crocheted jewellery and home décor.
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BY HAND FROM THE HEART

July 2016
Meet the Maker: Usha Prajapati, Samoolam, Gaya
Samoolam is a craft story that best narrates modern India with its deep rural roots. Here’s a quick chat with Usha Prajapati Founder & Design Head at Samoolam. Samoolam is not just an organization it’s a message to the youth of our country that “a hundred miles start with a small step”. And we all owe certain responsibility to pay back to our place and community where we belong.
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INDIAN WOMEN BLOG

April 2016
Event MaahiRoj: Usha Prajapati of NGO Samoolam
Usha Prajapati established Samoolam – Awakening Gaia – few years back in a quest to improve the lives of Bihari women. At Samoolam, crochet craft training is given to rural women using low investment in terms of equipment and raw materials. The final products are then sold in exhibitions around the country and in outlets of Fab India, Anokhi, etc.
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'One Night Stand'

April 2016
Samoolam earrings styled on the lead cast Sunny Leone
These colourful, beaded crochet hoops exuded a casual-smart vibe that upped Leone’s on-screen personality and added to her ethic look.
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JAYPORE

November 2015
Re-Worn: Getting a new life
Usha Prajapati, a reputed textile designer and founder of Samoolam Collective says, “At Samoolam 5 years ago, our first project was recycling waste – left over fabric scraps from tailors & textile factories and used sarees to create textile jewelry. As part of livelihood program, we did face challenges while training women to re-use fabrics but over the years our community mobilization and awareness programs have yielded fruit and we’ve managed to overcome reluctance to work with old fabric to create sustainable livelihoods for these women.”
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BY HAND FROM THE HEART

July 2015
Meet the Maker: Usha Prajapati
The Bodhi tree is a metaphor for life and work for this talented lady who was born in Gaya. Samoolam [Sanskrit word meaning Collective roots] is the brand by Usha Prajapati that began its journey from her fathers’ garage in Gaya. Slowly she began joining hands with women from Bihar and New Delhi and today Samoolam is spreading its wings far and wide.
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NEW INDIAN EXPRESS

July 2015
Passions into Profit
At their 16th edition, By Hand, From The Heart unites 41 craftsmen, bakers and eco-warriors to give the city a bazaar to remember. Delhi-based Usha Prajapati’s NGO, Samoolam, works with a community from a village in Gaya. They make hand-crafted crochet earrings, necklaces, clips and bags in bright hues.
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FREUNDE VON FREUNDEN

April 2015
Usha Prajapati: Founder of Samoolam collective, Home & Tour, New Delhi
For some of those born in Gaya, like a young woman named Usha Prajapati, the Bodhi tree is a metaphor for life and work. Usha’s design collective for women, Samoolam (the Sanskrit word for collective roots), is based on this idea of constant regeneration and expansion, whilst forging an ever-stronger connection with its roots.
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VODAFONE

July 2014
Vodafone Foundation Connected Women Report 2014 (Women of Pure Wonders)
The Vodafone Foundation, in collaboration with the Cherie Blair Foundation. This report has been produced by the Vodafone Group, supported by the Vodafone Foundation and in collaboration with Professor Linda Scott of the Saïd Business School and Accenture Sustainability Services.
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NDTV

June 2014
Real women, incredible lives: ‘Crafting’ the path to success
One of seven children, the daughter of a car mechanic from Bihar, Usha Prajapati’s journery has been of battling odds throughout. From not knowing English to graduating from the National Institute of Design and earning an international fellowship, Usha has set an example. Today, she runs an NGO that provides livelihood to more than 80 families and promotes a dying art—Crochet Craft. NDTV highlights the story of this real, incredible woman.
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'Jai Ho'

May 2014
Samoolam earrings and neckpiece styled in the movie on a support cast
This crochet earrings and neck string had a boho-chic feel thanks to their multi-colour nature. They added spunk to actor Daisy Shah’s supporting role in the movie with Tabu and Salman Khan.
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MY DESIGN INSTINCT

July 2012
Design can bring a change – Samoolam walks this path!
When people think of design, people generally visualize glamour, art exhibited in galleries, sculptures installed or similar things. But today I want to show you another side of design that makes the world a better place to live for all! Without taking much of your time, I take the pleasure of introducing Samoolam to all my readers. Samoolam is an organisation that helps women in Gaya develop craft skills and generate income through it.
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